The Politics of Marketing the Labour Party, (Paperback)
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US$22.00
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| Management number | 238716437 | Release Date | 2026/07/11 | List Price | US$22.00 | Model Number | 238716437 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
- The Politics of Marketing the Labour Party, (Paperback)
- Author: Palgrave MacMillan
- ISBN: 9780333689530
- Format: Paperback
- Publication Date: 2004-11-23
- Page Count: 262
| Book format | Paperback |
|---|---|
| Fiction/nonfiction | Non-Fiction |
| Genre | Political & Social Sciences |
| Publication date | November, 2004 |
| Pages | 262 |
| Subgenre | Political Process |
| Series title | No Series |
| Number in series | 0 |
| Edition | 2005 Edition |
| Publisher | Palgrave MacMillan UK |
| Original languages | English |
| Language | English |
| Is collectible | N |
| Binding type | Perfect Binding |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 5.50 x 0.58 x 8.50 in |
| Assembled product weight | 0.71 lb |
| Bisac subject heading | Political Science |
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